Miruna Puscasu
UX Designer | Product Designer
Based in Bucharest, Romania
4 Years Experience
Summary
About me
UX Designer with 4+ years of experience designing and improving digital products for US-based startups and international clients. Focused on optimizing user journeys, especially onboarding and checkout flows, to increase conversion and usability. Proven ability to align user needs with business goals through user-centered and data-informed design. Background in graphic design, with a strong interest in user psychology and behavior.
Career
My Work Experience
UX Product Designer
Current
2025 - Present
Christian Tour
Bucharest
• Led UX improvements focused on optimizing the checkout flow, aiming to reduce friction and improve conversion
• Contributed to the implementation of two new product verticals: flights and cruises
• Improved the mobile search experience, making it more intuitive and user-friendly
• Redesigned key website sections based on user research insights, gathered from Hotjar and Microsoft Clarity, and business objectives
• Balanced user needs with business goals to improve overall product value
• Collaborated with developers and marketing teams to define and implement UX improvements
UX Designer
2024 - Present
Freelance
Remote
• Delivered end-to-end design solutions for web and mobile interfaces across multiple projects
• Collaborated with a UK-based startup in the construction industry, contributing to both UX/UI improvements and graphic design needs
• Designed user-focused landing pages, product interfaces, and visual materials
• Adapted quickly to different business contexts and user needs
UI & UX Designer
2024 - 2025
BuyerAI
Remote, USA
• Designed the MVP for a platform connecting home buyers with real estate agents
• Defined product structure, user flows, and core interactions
• Created and maintained a scalable design system and style guide
UX Product Designer
2021 - 2025
ILN
Remote, USA
• Improved account verification rate from 20% to 70% and onboarding completion from 50% to 95%
• Led UX improvements for both web and mobile platforms using a user-centered approach
• Conducted user interviews and translated insights into actionable design decisions
• Analyzed user behavior and product data to prioritize features and improvements
• Designed onboarding flows, app store assets, and key user journeys
• Built and maintained design systems and ensured UI consistency
• Collaborated with cross-functional teams in an agile environment
Web & Graphic Designer
2023 - 2024
DataDiggers
Bucharest
• Designed visual materials for digital and print (presentations, banners, social media, brochures, business cards)
• Supported website updates (using Wix) and content design
• Contributed to marketing and branding consistency
• Created newsletters and email signatures using html
Web Designer
2022 - 2023
51 Agency
Bucharest
• Managed the social media accounts of our clients, posting on them regularly and designing the posts
• Created adsets, setting audiences for campaigns, creating UTM links to measure the performance
• Created web pages for the agency’s website in Wordpress, including the graphics for banners
UX Researcher
2021 - 2021
Booke
Remote, USA
• Conducted customer research interviews which aimed to identify user’s needs and pain points
• Prepared the interview script, email template and participation agreement for the participants
Education
Studies & Certification
Bachelor's in Psychology
2025-2028
Transilvanya University of Brasov
Brasov
2018-2020
Bucharest Academy of Economic Studies
Bucharest
Bachelor's in Finance & Banking
2015-2018
Bucharest Academy of Economic Studies
Bucharest
Certificate in UX Design
2024, Pixellab Training Center
Certificate in UI & UX Design
2020, LinkedIn & Skillshare
Certificate in Graphic Design
2020, Pixellab Training Center
Skills & Languages
Skills
UX Design
UI Design
Product Design
User Research
Design Systems
Wireframing
Prototyping
Usability Testing
A/B Testing
Interaction Design
Visual Design
Figma
Microsoft Clarity
Google Analytics
Hotjar
Adobe Creative Suite
Miro
AI Tools
Framer
Wordpress
Wix
HTML
English - C1
French - B1
