Turning Complexity Into Clarity
Your users are dropping off. I find out why.
Your users are dropping off.
I find out why.
Product Designer with 4.5+ years
turning drop-offs into conversions.
Product Designer with 4.5+ years
turning drop-offs into conversions.
20%→70%
Conversion rate increase
50%→95%
Onboarding completion increase
2.23%
Conversion rate on flight booking product
Discover my projects
Discover my projects
Conversion Focused UX
Conversion Focused UX
Improved the conversion funnel of a website builder: sign-up (50%→80%), email verification (20%→70%), and website completion (0 → 20-30/day).
Improved the conversion funnel of a website builder: sign-up (50%→80%), email verification (20%→70%), and website completion (0 → 20-30/day).
End-to-End Product Design
Designed a pet sitting app from scratch - discovery to final UI - covering the full design thinking process, end to end.
Friction Reduction
Redesigned the mobile search to remove friction and simplify the search experience - fewer steps, faster path to what they're looking for.
Optimizing User Journey
Built a flights booking product from zero, from search to scheckout. Achieved a 2.23% conversion rate - in line with industry standards.
End-to-End Product Design
Designed a pet sitting app from scratch — from discovery to final UI — covering the full design thinking process, end-to-end.
Friction Reduction
Redesigned mobile search to remove friction and simplify the search experience — fewer steps, faster path to what they're looking for.
Optimizing User Journey
Built a flights booking product from zero, from search to checkout. Achieved a 2.23% conversion rate — in line with industry standards for a new booking vertical.
About me
Hi, I'm Miruna — a Product Designer with 4.5+ years of experience turning drop-off points into conversions. I come from finance, so I naturally think in business impact — and I'm currently finishing a psychology degree, which shapes how I read user behavior.
I've applied all of this across SaaS, real estate, construction, and tourism, mostly on checkout and onboarding flows.
Before I design anything, I try to really understand the problem - not just what users need, but what makes sense for the business too and what are the technical constraints. Then I check that understanding against actual data - funnel numbers, behavior patterns, where people hesitate - before I even start sketching solutions.
That order is what makes the results hold up:
20% → 70% account verification rate (SaaS onboarding redesign)
50% → 95% onboarding completion rate
2.23% conversion on a new flights booking vertical
Optimization
Brand Landing Pages
Conversion rates
A/B testing
Design system
Prototyping
UI Design
User research
Usability testing
Wireframing
UX Design
Product design
About me
Product Designer | 4.5 + years of experience
Based in Bucharest, Romania | Open to remote
Industries: Tech (SaaS), Tourism, Real Estate, Construction
Background in Finance & Psychology
Hi, I'm Miruna — a Product Designer with 4.5+ years of experience turning drop-off points into conversions. I come from finance, so I naturally think in business impact — and I'm currently finishing a psychology degree, which shapes how I read user behavior.
Before I design anything, I try to really understand the problem - not just what users need, but what makes sense for the business too and what are the technical constraints. Then I check that understanding against actual data - funnel numbers, behavior patterns, where people hesitate - before I even start sketching solutions.
I've applied all of this across SaaS, real estate, construction, and tourism, mostly on checkout and onboarding flows. That order is what makes the results hold up:
Redesigned the product activation funnel, increasing signup conversion (50% -> 80%), email verification (20% -> 70%), and website creation (0 -> 20–30 sites/day)
50% → 95% onboarding completion rate
2.23% conversion on a new flights booking vertical
UI Design
User research
Usability testing
Wireframing
UX Design
Product design
Optimization
Brand Landing Pages
Conversion rates
A/B testing
Design system
Prototyping
Work Experience
UX Product Designer
Christian Tour
Mar 2025- Present
UX Designer
Freelance
Jul 2024 - Present
Product Designer
BuyerAI
May 2024 - Feb 2025
UX Product Designer
ILN
Nov 2021 - Feb 2025
Skills
UX Design
UI Design
Product Design
Figma
Design Systems
User research
Wireframing
Prototyping
Usability testing
Interaction design
Miro
Adobe Creative Suite
Google Analytics
Hotjar
Microsoft Clarity
AI Tools
Skills
UX Design
UI Design
Product Design
Figma
Design Systems
User research
Wireframing
Prototyping
Usability testing
Interaction design
Miro
Adobe Creative Suite
Google Analytics
Hotjar
Microsoft Clarity
AI Tools
Reviews
Reviews
Feedback from people who’ve seen my design thinking, collaboration, and impact up close.
Feedback from people who’ve seen my design thinking, collaboration, and impact up close.
Bogdan Cismariu
General Manager
I've had the pleasure of working with Miruna as our UI/UX Designer, and she's been a solid, reliable part of our team. She consistently delivered clean, user-centered designs while keeping the bigger picture in mind, and always came prepared with thoughtful insights that kept the work moving in the right direction. She's easy to work with, communicates well, and fits naturally into a team environment. If you're looking for a UI/UX designer who knows her craft and gets the job done, Miruna is a great choice! - via LinkedIn -
Eddie Miller
Founder & CEO
Miruna is awesome. She is a go-getter and self-starter. She gets the assignment and runs with it. A valuable asset for any team, especially one thinking through the UI-UX of their future website. Give her the best tools and she'll crush it and turn around an A+ in a day. - via LinkedIn -
Javan Joel
Founder & CEO
Miruna has a great work ethic and has a wide range of skills in UI/UX design. She's willing to learn and dive into any challenge thrown at her, and has a natural intuition for designing awesome interfaces. She's open to feedback and suggestions, and clearly communicates with all stakeholders. She is skilled in working with customers in gathering feedback and requirements, and knows how to evolve a product from that. Definitely a great asset to have on your team! - via LinkedIn -